UNICEF
- Strategi
- Design
- Udvikling
Unicefs ultimative formål er at indsamle penge til nødhjælp, og yde udviklingsmæssig bistand til børn og mødre i ulande. Unicefs nye website skal både formidle Unicefs budskab, informere omkring projekter og katastrofer, samt overtale folk til at donere penge. Unicef.dk er en alt-i-en løsning bygget på Drupal. Propeople har stået for strategi, design og udvikling der bla. omfatter:
DonorPerfect CRM integration, avanceret nyhedsbrev, fleksibelt indhold og blogfunktion, kampagnemodul til ad-hoc indsamlinger, vidensunivers, og interaktivt kort. Hele sitet er gennemtænkt med calls to action i artikler, videoer, billeder og sidebar, så Unicef fortsat kan gøre hverdagen bedre for de mange millioner nødlidende børn.
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Testimonials
"We have chosen Propeople due to its outstanding experience in developing advanced web solutions for non-profit organizations. Moreover, Propeople won the bidding process against two other companies, and offered us a generous donation in form of discount. During the project, we experienced a very creative, exciting and challenging working process. The design and the technical solutions is top quality. We are very satisfied with the final result."
– Thomas Madsen, Business Development Manager, UNICEF Denmark
UNICEF is funded exclusively by voluntary contributions, thus the website was designed to serve as a proactive online fund-raising tool. The advanced donation system involves separate forms for one-time or monthly donations, generic or specific on-purpose contributions, as well as instant tax exemption forms for donors. The "Donate now" button may be placed anywhere on the site – news, articles, reports, galleries, videos – so the user can immediately contribute to each certain action in a matter of a click.
Ultimatively, UNICEF.dk has a new intuitive and appealing design focused on content and calling visitors for action – support UNICEF and help the children all around the world.